Technology is everything in this day and age. It is easy to think that you are engaged in an older craft that doesn’t rely on technology, but you would be surprised. Unless you are the only person in your area doing what you do, you are likely to need to compete with similar local businesses. One of the most cost-effective ways to do this is to use technology.
Using technology well
The media often reports that children are using too much technology, that we use our smartphones too much and ignore our children, or that we are turning into hermits; however, this is not always the case. As an example, take the Tech4Good awards. The Guardian reported that the winning product was a bionic arm made by a company called Open Bionics. This arm can be made for notably less money than its competitors, and it can be made quickly. In this case, technology is giving people the freedom to get out there and live their lives.
Every day there are new inventions in the world of technology. Even if you only really use a smartphone, you are still likely to make the most of new innovations. The BBC reported that Apple is making it possible for people to use their smartphones as digital wallets. In the future the likelihood is that we won’t even bother to carry a purse or wallet when we are shopping.
What does this mean for my business?
This basically means that you need to keep up. Don’t worry, you don’t need to invent the next bionic arm or throw away all your cash, but why not develop a really great website?. Using a local company such as rycomarketing.co.uk, which provides web design in Dublin, will allow you to work closely with the designers without spending a fortune.
Who knows, you might end up thinking outside the box like Open Bionics, which was a startup company when it invented something invaluable to people all over the world. Think about your field of expertise. What does it need and how could you invent it? Could a fabulous website help you to promote your invention or your existing business? The question is, could you be the next big thing in technology?